Last Class COM597

Things I take out from today’s class:

Robin Naughton from Engine Interactive:

1) Process and iteration, and a desire for excellence, are the path to success.
Plan, research, ask questions, document, present, sketch, review, revise, sketch, revise, document, review, present, develop, test, launch, listen, revise, review, launch. Repeat.
2) Users are always right, but the client.
3) Visual document is better communicating idea with clients and coworkers.

News this week:

4) Microsoft in talks to start new TV service using the 360? How forward thinking those people are working there. Media center and 360.

Transmedia:

5) Transmedia storytelling: a story or content across multiple media platforms. Build the story which can live in different media environments. Coordinated use of storytelling across platforms can make the characters more compelling.

6) “Younger consumers have become information hunters and gatherers, taking pleasure in tracking down character backgrounds and plot points and making connections between texts within the same franchise. “

7) examples: Matrix. (movie, animation and video games.)

8) purpose is to create a unified and coordinated entertainment experience. Ideally, each medium makes unique contribution to the story.

9) the perspective for users: they can have their own unique perspectives towards the whole thing.

 

reflection this week

What is the future of video and web? No one can tell. The battle between distributors and content creators starts long ago. Right now, Netflix is willing to pay $100,000 per episode. Does it necessarily mean that content creators win the battle? However, if the distributors monopoly the market, what will happen? Besides that, the convenient access to various content online may stimulate the surge of amateur creations, which are also another big competition for professional content creators today. If the distributors are limited and content are unlimited, which is for sure in this web 2.0 era, is that necessarily leading to the devaluation of content creation? That is a tricky and disturbing question.

vlog: next generation of web

lecture #7

DRM– digital right management.

In this technology flood era, platform and technology is still as important as before? Maybe not, what matters is business model and your idea. Content is the kind. This is a very popular bible in PR field in China.

In the country who doesn’t care about digital rights and patents like China, some companies start to buy patents of video shows from western country and monopoly the online streaming. Content, again, assist in the championship.

Vlog #4: How hulu stay viable

Lecture #6

Online video is taking off, which is not only shown in the abundance of video produced and published online, bu also in the ongoing increases of video search traffic. “25% of the search traffic is now on YouTube search traffic. (looking for video)” This, no one can disagree, is a giant number that no one can ignore. Therefore, video or online video is attracting more and more marketers’ and communicators’ eyes.

However, publishing or shooting a video is not the most important issue anymore in this era. What matters is not the act of distribution, but the act of consumption. In the previous age, distribution is the king. While nowadays, we wants more attention or consumption. We chase retweets and share links.

As there are so many diverse platforms and technologies going on. Different tools and different channels can present totally different experience for audience even with the same story. And these different experiences for audience matter, if you want to draw more traffic.

 

VLOG #3: FUTURE ABOUT MAINSTREAM MEDIA ON WEB

Why We Tell Stories?

Today’s guest speaker Rick brings in a topic, which I find quite fascinating, that we need to tell stories or myths. Some of his ideas is very compelling, especially about why we need to tell stories. And Rick said ” Facts don’t make a people.”.

Fact, compared to stories, are boring and vague. However, stories can be interesting and convincing, especially when we come to some complicated questions or issues in our life. There is always demand in this world for stories. The victories, the conquerors and the people with power needs it to convince its people that they are leading them toward happiness and justify their unrighteousness. The media needs it to sell their paper and the ordinary people lives it to move on.

I grew up in China and there are plenty of moving or righteous stories about community party and its leaders. And when I went to college, my teachers are liberalists and  tells a lot of stories about democracy. I am not going to say who is right or wrong. But story or myth is really a effective way to convince people and advertise your ideas. And the facts are usually concealed by this fantasy.

Vlog #2: Prince & Princess

Sorry that I was late for my hw again. There is some problem in my flashing making. >< I find the recorder is not working properly so, I would type the subtitle below. There is no time to fix these problems. Sorry about that.

Next time, I promise it would be a great show.

 

 

Subtitle: When I was young, I read a lot of fairy tale stories and thought that I was a princess to wait for my prince charming to come. So I waited and waited and waited. The first prince finally came, but with no charms at all. Then the second, the third, and the forth, with his fire. I escape from the tower and run. And I realized that there is no such thing as prince and princess. After that, I finally make some great friends and they are my prince and princess.

Perspective on Vlogging